Volker Scarpatetti

I have always been very enthusiastic with progress of the IT and entertainment market and have observed with interest the influence of modern technology on business and social communication. To be part of this development, to work in an international environment and to use my professional skills as well as my language knowledge, I decided to move from Austria to Spain in 1998, where I started my own creative agency in 99.

During the following years I worked as project manager or creative director on the broadcast sector, as well as on promotional videos but mainly in multimedia projects leading creative teams for regional and national clients in Spain. In this time I gathered good knowledge around the online creative market and its production process.

After finishing the online retrospective of multimedia artist Marcelli Antunez at the end of 2005, I accepted the position as interactive director at the advertisement agency Advertis Global in Barcelona where I was in charge of the company´s multimedia department. It was all about online media and its´ possibilities for our clients, we covered the entire range from viral campaigns to mobile phone marketing from web 2.0 applications to e-commerce portals. Today I am still collaborating with Advertis as strategic consultant on digital marketing.

By the end of 2008 I got the chance to combine passion and work as I was offered to be the marketing director of Spains leading motorcycle tour provider. Since then I am in charge of Hispania Tours´ global marketing activities.

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